Posts Tagged ‘squidoo’

Social Bookmarking..New Frontier for Old Fashioned Marketers

Saturday, January 12th, 2008

If you’re reading this blog and your under 30, you’re probably going to laugh. But for those of you who are almost two decades older than that, this is big news. Social Media, social networking and social bookmarking on the internet is where you need to be if you really want to see increased success in the 21st century. I’m new to this just like you. I thought Face Book and My Space was just for kids. Here are some statistics I came across.

Social media giant Facebook is currently ADDING a million 25+ (non-student) adults per week to their rosters - that’s 52 million new users a year…

YouTube.com gets over 50 million unique visitors per month… over half a billion a year…

MySpace.com sees over 49 million unique visitors each month - over 1.6 million a day…

62% of MySpace visitors are older than 25 (40% are 35+), and 83% are making over $30,000 a year… and 19% are making $100,000 and up…

Facebook.com, is a little younger since it started with college students - but that’s changing in a hurry - 46% are over 25 and 34% are 35+… but they’ve got deep pockets - 88% make more than $30,000… and 23% make $100,000 or more.

…And those are just the big ones. There is Digg.com and Technorati.com, along with at least 50 other social networking/media sites. Some are specific to a certain industry or topic and others are more broad. What’s important to know though is that you can create a presence online by utilizing these sites and thus expand your sales market.

For the more mature among us, adapting to Web 2.0 is not easy. It’s a new language and a new paradigm for thinking about sales and marketing. If you have high school age kids they can probably help you get started. At least they understand the basics of what people are doing on these sites. Once you understand that it comes down to creating your online presence and learning how to form relationships in cyberspace.

Squidoo is a good place for business people to begin. It’s a social networking site geared more towards people with businesses. My partner just created a Squidoo Lense last week. It’s still a bit rough, but she said it only took her about 1/2 hour to create what you’ll see if you click here

Squidoo is a way for you to design and promote a web page of sorts that you can then share with whomever you like. Also, people searching for a particular topic on Squidoo will find you..and Google likes to crawl around Squidoo pages to find what people are deeming important. All good news for you marketing efforts.

Another thing you need to do is to create public bookmarks on different social sites. According to the experts, this is how to quickly drive a large amount of traffic back to your web page or blog. I wrote a short how-too for neophytes on my business blog. You can see it here.

Of course you need learn about and understand all this while you’re running your business the old fashioned way and homeschooling your kids. But do not fear. This is the future, so you have time. Learn a bit each day. See what other people are doing. Put search words like “tag and ping” into Google and read what comes up. Even when it all seems like so foreign that you don’t thnk it will ever make sense, keep going. It took my partner and about 3 months to all of sudden “get it”. Now we feel like we found the keys to the vault…the system. With it, you can sell or market anything from car products to ebooks to network marketing opportunities!!

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