Network Marketing is a POWERFUL Process
Saturday, January 26th, 2008People generally think of network marketing as people selling products to other people. There is also a component related to recruiting other people into your network or team. The focus in usually on making money and creating residual income in order to improve your lifestyle, have more time and freedom and also to acquire and enjoy luxuries that are often out of reach for most people. I see the potential of network marketing as being bigger than all that. I see it as having the potential to be a POWERFUL force, not only in the world of commerce, but in the world giving and altruism.
You first need to understand the basic concept behind network marketing before you can understand the amount of POWER that I am talking about. The theory (and reality) of network marketing is that a very large number of people each do a small thing. If the goal is to sell a product, then you create a NETWORK of of people who all use the product and like it enough to tell other people. Those people also then use and purchase the product and tell even more people. If the goal is to recruit people to sell a product or an idea, it works the same way. You recruit a few people who also recruit a few people, who then also recruit just a few people. If you know anything about math you see how this group can grow exponentially. Even if every single person only recruited two people, based an Metcalf’s law, at the end of 6 months there would be over 500 people in that network.
The beauty in this and the POWER is that no one person needs to be superman or superwoman and sell large quantities of products or recruit large numbers of people for it to grow. Instead, people need to do a little bit, consistently and model this for those they sell to or recruit. They need to train their downline to duplicate what they have done (ie: sell to 5 people, or recruit 3 people). Their downline, in turn needs to train all their people to do the same. This is how successful network marketing teams and business operate.
So, you may be asking, how does this apply to helping the planet? The answer is that the methods used for building a commercial network marketing business can be partnered with a charitable or environmental cause and both goals can be addressed simultaneously. As a selling/marketing network grows, the amount of focus, time and money dedicated to the charitable cause grows as well. People can be recruited into the network with a clear focus that they can committ a portion of the money they earn to the “cause” that they group has taken on, and in doing so they increase their own wealth along with the wellbeing of others, or the environment, etc…
The details of how this actually looks and operates are more complex than room allows in this article. There are corporations that are already doing this. It is called “Cause Related Marketing”. In a network marketing scenerio, it would be individuals, each joining a network marketing company with a committment that a percentage of their PERSONAL profits would go to the Team’s charity,(or a charity of their choice). The vision is that people would join a specific network marketing Team because they liked the product AND they wanted to be a part of growing support for that specific Team’s charity. That Team would focus their marketing efforts on recruiting people who wanted to sell their product AND promote the cause.
My partner and I are presently structuring our network marketing business to operate in this way. We are involved in two network marketing companies at the moment and have 2-3 causes that we of focusing on. We are interested in hearing from anyone who would like to join with us and grow this idea. Together we can create positive change on the planet. You can contact me directly by emailing deborah@homeschooling-moms-healthy-home-business.com . Our two product websites are: http://thegreatproduct.com/colorado and http://goamalaki.com/healthyfreedom .
I would love to hear from anyone who finds this interesting. Please feel free to share copy and paste this post into an email and share it with anyone else you know who might be interested, as well.